FILE PHOTO: Deutsche Telekom signs are pictured on the headquarters of the German telecoms giant in Bonn, Germany, March 20, 2022. REUTERS/Wolfgang Rattay/
BRUSSELS (Reuters) -Deutsche Telekom, Orange, Telefonica and Vodafone's plan to take on Big Tech with their own advertising joint venture is set to win unconditional EU antitrust approval, people familiar with the matter said.
The joint venture marks the telecoms sector's first attempt to take on Meta and Alphabet'S Google in the lucrative online advertising sector and diversify their revenue streams.
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