Netflix set for slowest revenue growth as ad plan struggles to gain traction


FILE PHOTO Signage at the Netflix booth is seen on the convention floor at Comic-Con International in San Diego California U.S. July 21 2022. REUTERSBing Guan

FILE PHOTO: Signage at the Netflix booth is seen on the convention floor at Comic-Con International in San Diego, California, U.S., July 21, 2022. REUTERS/Bing Guan

(Reuters) - Netflix Inc is expected to report its slowest quarterly revenue growth on Thursday as its ad-supported plan struggles to attract customers in the saturating U.S. market, which could pressure the company to pull back on content spending this year.

The streaming pioneer has been reeling under strained consumer spending, rising costs of financing production and increased competition from Disney+ and Amazon Prime.

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