What content are Gen Z and Millennials most looking for on different social networks?

Seeing content from their families isn't a priority for young TikTok users, according to the YPulse report. — AFP Relaxnews

One social network is not enough, it seems. And for good reason. While Gen Z and Gen Y use multiple social platforms, they don’t go to them for the same reasons, according to research highlighting the content these users want to see most on TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat and Twitter.

On average, Generation Z and Millennials use six social networks. According to the “TikTok Effect" trend report from YPulse*, 84% of young users say they go to different platforms for different reasons. Some 81% even say that they do not want to see the same content on all social networks, and 65% dislike it when a social network copies another platform in terms of functionality.