Twitter: most brands don't want to pay for a verified account

38% of marketers surveyed in the Capterra study believe that hate speech will get worse on Twitter in the next six months. — Photography grinvalds/Getty Images/AFP Relaxnews

Twitter Blue is Elon Musk's flagship initiative for the new version of his social network. However, Twitter's fee-based subscription is getting a warm welcome from brands. According to a study, a majority of them aren't interesting in paying a single cent for a verified account.

To get verified status, you have to pay. But brands aren't a fan of the concept. Capterra's survey of 300 US marketing and advertising professionals found that 53% of them are unlikely to pay the $8 monthly subscription fee to get a verified account on Twitter.