Amazon to roll out TikTok-like shopping experience in social commerce push

Technology
Friday, 09 Dec 2022
7:12 AM MYT

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The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, March 19, 2020. REUTERS/Pascal Rossignol/File Photo

(Reuters) - Amazon.com Inc said on Thursday it will roll out a TikTok-like feed on its e-commerce app, hoping to attract new shoppers through a stream of photos and videos from their favorite influencers.

The move comes as shopping activity slows in response to an uncertain economy and decades-high inflation. The feature is also geared at enticing young audience who respond to formats like short videos, popularized by TikTok and Instagram.

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