'Toxic Twitter' activists ramp up pressure on brands after Trump account reinstated

FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria/File Photo

(Reuters) - A coalition of civil rights activists on Monday were urging Twitter's advertisers to issue statements about pulling their ads off the social media platform after its owner Elon Musk lifted the ban on tweets by former U.S. President Donald Trump.

Trump's account, which Twitter had suspended after the U.S. Capitol riot on Jan. 6, 2021 citing the risk of further incitement of violence, was reinstated over the weekend. Some 90% of Twitter's revenue comes from selling digital ads.