Meta's WhatsApp makes Brazil a key test market for business messaging

FILE PHOTO: The Whatsapp logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Meta Platforms said on Thursday its WhatsApp messaging service will introduce a commercial directory and test a payments tool in Brazil, as it bets on business messaging as a potential fresh source of revenue.

Brazil, one of the app's biggest markets, will be the first country to see the new tools deployed outside pilot programmes.