Cheerios maker General Mills, Audi of America pause advertising on Twitter


FILE PHOTO Packages of Cheerios a brand owned by General Mills are seen in a store in Manhattan New York U.S. November 12 2021. REUTERSAndrew Kelly

FILE PHOTO: Packages of Cheerios, a brand owned by General Mills, are seen in a store in Manhattan, New York, U.S., November 12, 2021. REUTERS/Andrew Kelly

(Reuters) -General Mills Inc and Luxury automaker Audi of America said on Thursday they have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion.

"We will continue to monitor this new direction and evaluate our marketing spend," a General Mills spokesperson said.

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