Matrimonial sites in India devise ways to beat dating apps

Currently, of the around INR800-crore online (RM450mil) matchmaking market in India, matrimonial websites have a dominant share of around 70% with the rest 30% belonging to dating platforms, which has, however, doubled since March 2021. — Photo by Alexander Sinn on Unsplash

BENGALURU: Matrimonial platforms such as Matrimony.com Ltd, People Group's Shaadi.com and Info Edge unit Jeevansathi.com are adding conversational features, video chats and expanding to newer markets to diversify and attract a young Indian population amid a Covid-induced spurt in online dating.

While dating platforms have been in India for at least seven years, Covid accelerated the habits of younger people to use dating apps for finding partners.