As TikTok eats the world, YouTube makes a bid for creators' hearts – and wallets

The day's big announcements seemed geared toward honing that creator-centric approach – and as YouTube scales back its scripted content ambitions, a renewed emphasis on user-generated videos is in line with the company's broader trajectory. — Los Angeles Times/TNS

PLAYA VISTA: Gathered in the company's historic Spruce Goose hangar Tuesday morning, a host of YouTube leaders laid out a roadmap for the platform's evolving relationship with both video creators and the music industry, announcing new monetisation tools and industry partnerships in the cavernous event space where Howard Hughes once built a massive wooden airplane.

But while the tech executives seemed eager to outline their plans for the future of the creator economy, they were far more reticent to acknowledge the aggressively scaling industry upstart that, over the last few years, has taken a massive bite out of the online video ecosystem: TikTok.