Are Instagram’s Reels already losing steam?

On Instagram, photos remain the most popular content compared to Reels. — AFP Relaxnews

Could this be the beginning of the end for Reels? Launched to compete with TikTok, Instagram’s short videos no longer seem to appeal to users. Has the disgruntled Instagrammers’ boycotting action borne fruit?

If Instagram wanted to beat TikTok at its own short video game, it seems to be coming up short. The visually focused social network of the Meta group was largely inspired by the Chinese giant when it came to this format, but the results are disappointing. This is what a new report relayed by the Wall Street Journal indicates.