Shopify partners with YouTube to shore up sales from content creators

FILE PHOTO: The Shopify logo is seen in this handout image acquired by Reuters on June 22, 2022. Shopify/Handout via REUTERS

(Reuters) - Shopify Inc on Tuesday announced a partnership with Alphabet Inc's YouTube to allow merchants to sell through the video platform, as the Canadian company looks to tap into the growing number of content creators launching their own e-commerce stores.

The partnership, which builds on an existing one with Google, will allow merchants to integrate their online stores with YouTube, which reaches over two billion monthly users.