FILE PHOTO: Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvic
LOS ANGELES (Reuters) - Netflix broke Hollywood's rules to create a $82 billion global streaming colossus that the rest of the entertainment industry rushed to copy. But as growth slows, it is looking backwards for a way forward, borrowing a page from Walt Disney's playbook.
The company that changed the way we watch television and movies aims to emulate the success of Mickey Mouse and "Star Wars," by trying to build brands that traverse film, television, games and consumer products, executives told Reuters in recent interviews.
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