Chinese ice cream brand under fire for products that don’t melt

The company said on July 6 that its products were in line with national food safety regulations. — Chicecream

BEIJING: A Chinese brand once dubbed the “Hermes of ice cream” has come under fire after Internet users said some of its products do not melt – even when baked with a blowtorch.

Videos showing Chicecream’s ice creams staying solid when lighters were held to them went viral, revealing they did not fully melt when left in a 31°C (88°F) room for an hour or under a very hot flame.