Amazon to allow Prime users to unsubscribe in two clicks after EU complaints


FILE PHOTO: A man walks past a logo of Amazon Prime Video during a launch event in Mumbai, India, April 28, 2022. REUTERS/Francis Mascarenhas

BRUSSELS (Reuters) -U.S. online retail giant Amazon has made it easier for users to cancel their subscriptions to its fast shipping club Prime with just two clicks, following complaints from consumer groups, the European Commission said on Friday.

European Consumer Organisation (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue took their grievances to the EU executive in April last year.

They said users had to go through numerous hurdles such as complicated navigation menus, skewed wording and confusing choices, to unsubscribe from Amazon Prime.

The company will now allow users to unsubscribe from Amazon Prime with two clicks via a prominent and clear 'cancel button', the Commission said.

The changes will apply to all EU websites and for desktop devices, mobiles and tablets with immediate effect.

"Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or 'dark patterns' must be banned," Justice Commissioner Didier Reynders said in a statement.

Amazon said: "By design we make it clear and simple for customers to both sign up for or cancel their Prime membership. We continually listen to feedback and look for ways to improve the customer experience, as we are doing here following constructive dialogue with the European Commission."

(Reporting by Foo Yun Chee; editing by Jason Neely)

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

   

Next In Tech News

Exclusive-World Bank's IFC taps blockchain for carbon offsets
Donald Trump’s angry words online spur warnings of real violence
TikTok to clamp down on paid political posts by influencers ahead of U.S. midterms
WhatsApp rolls out new native Windows client, with Mac version in the works
Tencent unveils first sales fall, job cuts as economy crumbles
Airbnb is rolling out new screening tools to stop parties
Boeing, Northrop to join White House-backed advanced manufacturing program
US immigration advocates sue LexisNexis over personal data
Crypto.com gets UK regulatory approval
Tencent looks overseas for video gaming growth as home market cools under tech crackdown

Others Also Read