Netflix in talks for advertising tie-ups

FILE PHOTO: Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvic/File Photo/File Photo

(Reuters) - Netflix Inc is in talks with several companies for advertising partnerships, co-CEO Ted Sarandos said on Thursday, as the streaming titan looks to plug slowing subscriber growth by rolling out a cheaper plan with ads.

Media reports from earlier this week said it was in discussions with Alphabet Inc's Google and Comcast Corp's NBCUniversal for potential marketing tie-ups.