Instagram lets artists sell NFT works in ‘digital collectibles’ trial

Zuckerberg, seen here fencing with a hologram, is hoping to expand social media into more virtual realms. Instagram, the sister company to Meta-owned Facebook, is now joining the NFT bandwagon and selling digital-only works. — dpa

In a step towards the virtual realms of social media envisioned by Facebook-owner Meta, artists and collectors from the US are being allowed to showcase and sell digital artworks as NFTs on Instagram.

The announcement from Meta Group CEO Mark Zuckerberg and Instagram CEO Adam Mosseri comes as NFTs (“non-fungible tokens”) continue their boom in the art scene, where artists and galleries around the world have been selling digital works with a certificate of ownership.