British MPs: Child influencers and their followers need more protection

The report revealed that many child influencers' accounts on YouTube, Snapchat and Instagram are run and managed by their parents, raising concerns that the children were being exploited to make money. — Blog design vector created by pch.vector - www.freepik.com

LONDON: British MPs have called for more protection and tougher legislation for social media influencers, particularly "kidfluencers" and their followers.

A new report published by the parliamentary Digital, Culture, Media and Sport Committee argues that the rise of influencer culture has exposed online icons and their followers to harm and exploitation.