Ad group WPP moves into logistics with e-commerce arm Everymile

FILE PHOTO: Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville

LONDON (Reuters) - WPP, the world's largest advertising company, has launched an end-to-end e-commerce platform to handle the logistics and delivery of products sold by its clients, after it helped them grow online sales through the pandemic.

The British-based company set up direct-to-consumer sites for brands when the pandemic shut most shops, and "Everymile" will expand its offer to handle the entire process from attracting a customer to delivering the product to their door.