Being a content creator: Find your niche and don't expect riches

Sharing your passion with followers, while making money? Being a content creator sounds like dream, but it's also a lot of work and few earn enough to make a living, say experts. — dpa

Sharing knowledge, experiences or recipes on platforms such as Instagram, TikTok, and YouTube is the way to become a content creator or social media influencer, but it's a crowded field where the best chance of success is to find your niche.

"Content creators are active in all kinds of areas," says Philippe Riechel from the German digital association Bitkom, listing topics such as gaming, fashion, fitness, and nutrition. The problem is that the competition for followers is fierce.