Manchester City wants to revolutionise fan experiences with a virtual stadium in the metaverse


Manchester City wants to offer fans a unique immersive experience in the metaverse. — AFP Relaxnews

The UK’s Manchester City football club has unveiled a global partnership with the Sony group to develop new and unique digital experiences for fans. Their aim is to create a virtual replica of the club’s stadium in a bid to offer spectators new thrills in the metaverse.

Here’s a project that could revolutionise the way you watch a football game. Manchester City and Sony have joined forces to create an alternative digital world where their fan communities can interact and enjoy new experiences.

The English club wants to virtually recreate its 55,000-seat Etihad Stadium and offer a totally immersive experience. The chief marketing officer of the Abu Dhabi-owned club notably touched on possibilities including replicating a game, watching it live and making fans part of the action in a very different way. The virtual nature of the attraction could also potentially make for unlimited capacity.

At this stage, there are still some unanswered questions, such as how viewers would actually access and enjoy the experience or how they could make purchases. Manchester City was recently named the most innovative sports team in the world, and its partnership with Sony could prove revolutionary for fan experiences worldwide. – AFP Relaxnews

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Tech News

Opinion: Teens carry a threat to mental health in their pockets
Like Terminator’s T-1000, this robot liquefies before returning to its original form
This app offers travellers on the London Underground less-polluted routes
Find out if your personal data has fallen into the wrong hands online
FTX founder Bankman-Fried objects to tighter bail, says prosecutors 'sandbagged' him
As they enter a 4th generation, are foldable phones finally mature?
This free tool lets you extract text from images
Google Stadia is dead, but its controllers live on
Twitter says users will be able to appeal account suspension
New smart-home standard for Android and Google devices has arrived

Others Also Read