Fashion designer Tadashi Shoji says e-commerce saved his brand during pandemic

FILE PHOTO: Designer Tadashi Shoji speaks during an interview before the showing of his collection during New York Fashion Week in New York City, U.S., February 7, 2019. REUTERS/Mike Segar

(Reuters) - After closing all his stores, veteran fashion designer Tadashi Shoji said he has been able to keep his business afloat during the COVID-19 pandemic thanks to the success of e-commerce and custom sales.

The Los Angeles, California-based brand released its digital runway show online on Saturday during New York Fashion Week.