YouTube woos creators to fend off competition

The video giant is planning to begin letting creators collaborate on live streams in real time. — Photo by Hello I'm Nik on Unsplash

SAN FRANCISCO: YouTube on Feb 10 laid out goals for the year that included making the lives of creators easier and boosting a popular format that rivals TikTok.

The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.