Car makers are juggling a controversial but lucrative product in the form of software subscriptions able to lock some of a car's features behind a paywall. — TNS
It’s winter in Detroit, a time of year when the remote-start function on my Subaru goes from neglected smartphone app to ritual step before leaving the house. With highs in the low 20s, I want the engine warming and the seat heat fired up by the time I reach my car.
I pay Subaru US$4.95 (RM20.73) a month for this privilege, which makes me a good example of what auto companies are betting their futures on – consumers’ willingness to pay subscription fees for added features after they buy a car.
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