Amazon to open Los Angeles clothing store, in first

This handout image shows how clothing could be displayed at the company’s new Amazon Style store concept. Amazon is set to open its first-ever physical clothing store later this year at the Americana at Brand mall in Glendale, California, that will push out personalised recommendations as customers shop and scan items on their phone and feature high-tech dressing rooms, the company announced on Jan 20, 2021. — Amazon via AP

Amazon’s online commerce empire is taking another step into the real world with plans announced Thursday to open a shop in Los Angeles that would be its first bricks-and-mortar clothing store.

An Amazon Style store to launch later this year is to let customers use the retailer’s app to scan QR codes of garments, chose from sizes and colours, then have items sent to fitting rooms to try on, according to a blog post.