FILE PHOTO: The logo of Turkey's leading fashion e-commerce company Trendyol is pictured at the entrance of the company's headquarters in Istanbul, Turkey, June 22, 2016. REUTERS/Murad Sezer
ANKARA (Reuters) - Turkish e-commerce firm Trendyol, backed by Chinese internet giant Alibaba, plans a dual-listing IPO in New York or London when its foreign sales income reaches 30-35% of total revenue, its chief executive said.
Trendyol, one of Turkey's best known platforms, has drawn backing from foreign investors and holds a leading position in Turkey's fragmented e-commerce market.
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