Media mogul Byron Allen's firm inks multi-year cloud deal with Google

Byron Allen, Founder, Chairman and CEO of Entertainment Studios and Allen Media Group, speaks at the 2021 Milken Institute Global Conference in Beverly Hills, California, U.S., October 19, 2021. REUTERS/David Swanson

(Reuters) - Media entrepreneur Byron Allen's Allen Media Group (AMG) struck a multi-year deal with Google Cloud on Tuesday, through which the Alphabet Inc-owned company will provide cloud services to the entertainment firm.

The financial terms of the deal were not disclosed.

Media companies are increasingly signing up cloud partners for hosting content and analytics to get a bird's-eye view of content metrics across platforms.

Google Cloud provides services to a host of media clients, including Comcast Corp-owned media group Sky and Major League Baseball.

Through the deal, AMG said it would double down on its streaming service offerings to audiences worldwide and push its content on YouTube TV.

AMG runs ten cable TV networks such as The Weather Channel and Entertainment Studios, its movie production unit.

Meanwhile, the company's top boss Byron Allen is currently pursuing a bid to acquire U.S. regional TV operator Tegna Inc.

(Reporting by Yuvraj Malik in Bengaluru; Editing by Amy Caren Daniel)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights


Next In Tech News

Wireless and rechargeable: Captain America saves the Xbox controller
Boeing's Starliner capsule nears rendezvous with space station in uncrewed test
‘Tunic’ for PCs and Xbox: Early ‘Legend Of Zelda’, but with a fox
Hyundai Motor Group to invest $5.5 billion to build EV, battery facilities in U.S
Analysis-Tesla brand threatened by Musk harassment claim, criticism of Democrats
Court puts sales ban on Ford's internet-linked cars in Germany in patent dispute
3M ordered to pay $77.5 million to veteran in latest earplug trial
Volkswagen supervisory board demands more ambitious software roadmap - sources
Bolsonaro says Musk's Twitter takeover offers "breath of hope"
Putin promises to bolster Russia's IT security in face of cyber attacks

Others Also Read