Peanut butter for gamers is now a thing


A peanut butter maker has rolled out a spread designed for gamers, adding to the strange range of foods that gamers get stereotyped for eating. — Jobbie

While video gamer diets are stereotypically comprised of junk food, pizza and energy drinks, a local peanut butter maker is looking to include a nutty addition to the list.

On its blog, Jobbie said the new creation – Pong - Berry Matrix Peanut Energy Crunch – is based on a collaboration with computer hardware company Zotac Gaming Malaysia, to bring something potentially healthier to gamers.

Pong is described as a thick peanut mousse made from dry roasted peanuts with freeze dried blueberries and strawberries stirred in, meant to be eaten directly from the spoon.

Jobbie justifies this fruit mix as “helpful for gamers” by saying it contains a blend of micronutrients and high energy content suitable for gamers.

The price tag on the Pong is significantly higher than their other products, at RM56 for a 380g bottle, about twice the price of their standard peanut butter versions.

Jobbie is no stranger to controversy involving labels and claims, with Hype reporting that they had been fined RM7,000 for not using Bahasa Malaysia in its labeling and calling the product “Natural”.

It was not explained how why these points were an issue, as the company did not contest the ruling and paid the fine.

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