Analysis-Jumping on EV wagon represents risky ride for tech pioneer Sony

Sony Vision-S 01 and Vision-S 02 electric vehicles are displayed during CES 2022 at the Las Vegas Convention Center in Las Vegas, Nevada, U.S. January 5, 2022. REUTERS/Steve Marcus

TOKYO (Reuters) - From personal music players to games consoles, Sony Group has often gambled in order to be a pioneer, but a leap into electric cars could take the risks to a new level for the Japanese consumer tech giant.

While investors were wowed when Chief Executive Kenichiro Yoshida this week told a Las Vegas tech fair the company was setting up Sony Mobility, its stock fell 7% on Thursday as they contemplated the challenge of actually delivering EVs packed with sensors, consumer electronics and entertainment offerings.