Several ambassadors residing in China have recently found themselves in streaming sessions that see them vaunting their country's culture and certain specialty products. This new media channel allows China to strengthen its foreign relations by helping facilitate prime advertising for the products of the countries concerned.
It's a scene that is surprising on first view. Sri Lanka's ambassador to China found himself in front of over 300,000 people for his streaming debut, ready to tout his products.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!