The fitness game startup riding the at-home workout trend during Covid-19 pandemic

The maker of a basketball training app used by the NBA introduces Active Arcade, an exercise gaming app made for regular users. The coronavirus pandemic has driven demand for toys and game consoles that let users burn calories at home in a fun way. — SCMP

A startup with roots in Hong Kong and San Jose, California is betting on the growing popularity of motion-based workout experiences with a new fitness app, as people increasingly turn towards virtual offerings to keep fit during the Covid-19 pandemic.

Active Arcade, which uses the smartphone’s front-facing camera for motion sensing, had drawn a million users within three months of its launch in July, according to Alex Wu, vice-president of the app’s maker Nex.