Instead of piling into the mall like all the other last-minute shoppers, how about doing your shopping on social media? Pinterest, Instagram, TikTok and now Twitter: the main platforms are all getting into e-commerce with a live element. It’s a recent trend that has got a boost from the global health situation and could soon be worth hundreds of billions of dollars.
Will social networks become go-to shopping platforms? The number of online payments being made has increased with the pandemic, and small merchants are increasingly turning to social networks to continue their business. It’s a trend that has not escaped notice from the various online social networks.
Already a subscriber? Log in
Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.
Cancel anytime. Ad-free. Unlimited access with perks.
