Social networks are embracing live shopping

Live shopping could be a US$423bil market in 2022 in China. — AFP Relaxnews

Instead of piling into the mall like all the other last-minute shoppers, how about doing your shopping on social media? Pinterest, Instagram, TikTok and now Twitter: the main platforms are all getting into e-commerce with a live element. It’s a recent trend that has got a boost from the global health situation and could soon be worth hundreds of billions of dollars.

Will social networks become go-to shopping platforms? The number of online payments being made has increased with the pandemic, and small merchants are increasingly turning to social networks to continue their business. It’s a trend that has not escaped notice from the various online social networks.