Reliance’s JioMart turns to WhatsApp to break Amazon grip on Indian grocery buyers

WhatsApp has about 530 million users in India – Meta’s biggest overseas base – and Jio has more than 425 million subscribers. — Bloomberg

Indians can now use WhatsApp to order groceries from billionaire Mukesh Ambani’s JioMart via a new “tap and chat” option, as his Reliance Industries Ltd challenges the domination of Amazon.com Inc and Walmart Inc-owned Flipkart.

Delivery is free and there’s no minimum order value, according to JioMart users who got WhatsApp shopping invites with a 90-second tutorial and catalogue. Among the daily essentials on offer are fruits, vegetables, cereal, toothpaste and cooking staples like paneer cottage cheese and chickpea flour. Customers can fill their shopping baskets within the app and pay either via JioMart or in cash when receiving their order.