Has TikTok won the battle against Instagram? So suggests new research focusing specifically on the younger members of Generation Z. Coveted by all the platforms, this young generation obviously holds the Chinese social network at heart. But what are the reasons behind this popularity?
For the study, researchers Forrester conducted a survey of 4,602 US participants, ages 12 to 17, between August and September 2021. The study analysed weekly usage of three social networks – TikTok, Snapchat and Instagram – among Gen Z youth.
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