FILE PHOTO: Woman holds smartphone with Facebook logo in front of a displayed Facebook's new rebrand logo Meta in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration
(Reuters) - Shares of Meta Platforms Inc rose marginally in premarket trading on Friday after social media giant Facebook rebranded itself to build the "metaverse", a shared virtual environment.
Chief Executive Officer Mark Zuckerberg said on Thursday the new name reflects the company's work invested in the metaverse, rather than its namesake social media service, which will continue to be called Facebook.
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