Apple's iPhone privacy changes signal desire to enter advertising -RBC

FILE PHOTO: A 3D printed Apple logo is pictured on a keyboard in front of binary code in this illustration taken September 24, 2021. REUTERS/Dado Ruvic/Illustration

(Reuters) - Apple's recent privacy changes for iPhones are signs it may look to tap into an internet advertising market dominated by Facebook and Google, an analyst at RBC Capital Markets said.

Since an April software update, most iPhones have allowed users to decide which apps can track user activity - crucial information that helps companies like Facebook deliver tailored ads to users and measure their impact.