FILE PHOTO: A 3D printed Google logo is pictured on a keyboard in front of binary code in this illustration taken September 24, 2021. REUTERS/Dado Ruvic
BRUSSELS (Reuters) - Google's plan to block a popular web tracking tool called "cookies" is anti-competitive, a group of advertisers, publishers and tech companies said in a complaint to EU antitrust regulators.
The grievance could boost the European Commission's investigation opened in June into Alphabet unit Google's Privacy Sandbox which the company said could allow businesses to target clusters of consumers without identifying individuals.
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