FILE PHOTO: Punit Goenka, CEO and managing director of Zee Entertainment Enterprises, attends a news conference before the Zee Cine Awards in Macau January 21, 2012. REUTERS/Bobby Yip/File Photo
MUMBAI (Reuters) - A merger of India's Zee and a domestic unit of Japan's Sony Group Corp will create a television powerhouse to grab more advertising revenue, challenging top rival Walt Disney Co in a key growth market, industry officials said.
The Sony-Zee alliance, with about 75 news, entertainment, sports and movie channels in more than 10 languages, stands to become India's biggest player, with a market share of 27% outstripping that of Disney's Star India, at 24%.
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