Oracle uses AI to automate parts of digital marketing

FILE PHOTO: The company logo for Oracle Corp. is displayed on a screen on the floor at the New York Stock Exchange (NYSE) in New York, U.S., September 18, 2019. REUTERS/Brendan McDermid/File Photo

(Reuters) - Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns.

Once primarily known for its database software, Oracle is competing against firms like Adobe Inc and Salesforce.com Inc to sell cloud-based software used for marketing business-to-business products that typically cost thousands of dollars or more.