Microsoft backs startup that helps fight fake online images


Founded in 2015, Truepic offers systems to ensure photos haven’t been manipulated between capture and delivery. — Png vector created by freepik - www.freepik.com

Truepic Inc, which helps companies like banks and insurers fight fraud by verifying images, raised US$26mil (RM108.12mil) in a funding round led by Microsoft Corp’s M12 venture capital arm.

Adobe Inc, Sony Innovation Fund and Hearst Ventures participated in the financing for Truepic, which quadrupled revenue in 2020 from more than 100 enterprise customers. The company, whose clients include Equifax Inc and Ford Motor Co, will use the capital to expand globally and across industries from banking and cars to online commerce.

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