FILE PHOTO: HBO logo is on display during an Apple event in San Francisco, California, U.S., March 9, 2015. REUTERS/Robert Galbraith
(Reuters) - AT&T Inc's HBO Max streaming service has halved its subscription fees in a limited-period offer to lure back millions of subscribers it lost after dropping out of Amazon.com Inc's Prime video channels.
The limited-time promotion offer of $7.49 per month - for up to six months - is available through Sept. 26 for users who accessed HBO via Prime video channels as well as all new and returning HBO Max subscribers, the company said on Friday.
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