The Tokyo Olympic Games punctuated our summer, particularly for YouTube viewers. The streaming video platform has been a major rendezvous for athletics fans. Users have watched more than 200 million hours of content related to the Olympics. This is seven times more than during the previous Olympics in Rio in 2016.
While the Tokyo Olympics ended with a bang on Aug 8, the platforms continue to assess the global competition. While Twitter, Facebook and Instagram have unveiled the rankings of the best publications on these Olympic Games, YouTube is still analysing the positive impact on its platform. The return in numbers confirms the online enthusiasm of Internet users for the Olympic competition on YouTube.