Deere, Bear Flag aim to automate tractors as 'fast as possible'


FILE PHOTO: Equipment for sale is seen at a John Deere dealer in Denver, Colorado, U.S. May 14, 2015. REUTERS/Rick Wilking

(Reuters) - U.S. tractor maker Deere & Co said on Thursday it would buy agriculture tech startup Bear Flag Robotics for $250 million, with the goal of developing over the next year systems Deere can sell to allow farm tractors to operate without a human driver in the cab.

"We are effectively in market with real customers today," Dan Leibfried, Deere's Director of Automation and Autonomy, told Reuters. Bear Flag has been testing automated tractors on farms in California. Deere began working with the startup in 2019.

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