FILE PHOTO: The logo of fashion retailer Zalando is pictured in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke/File Photo
BERLIN (Reuters) - Shares in Zalando fell on Thursday after the German online fashion retailer said it had spent significantly more on marketing to keep its customers shopping online as stores reopened due to the easing of coronavirus lockdowns.
Europe's biggest fashion ecommerce player had 44.5 million shoppers at the end of June after winning customers during the first lockdown in 2020, but the company had to increase marketing spending by 4.6% in the second quarter.
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