Brazil retailers hunt for M&A deals to compete for e-commerce dominance


Vendor Denise Fernandes de Queiroz talks to a costumer as they enter a messaging app on their phones at a Casas Bahia store in Sao Paulo, Brazil, August 3, 2021. Picture taken August 3, 2021. REUTERS/Amanda Perobelli

August 4 (Reuters) - In March last year, Oziel da Silva Santos needed a new TV but with stores closed due to COVID-19 restrictions in Brazil's northern city of Belem, the 50-year old was clueless about how to get one. He followed a link on the website of furniture retailer Via Varejo and called a store manager.

On the other end of the line was Railton Sampaio, a manager at the city's largest Via Varejo. Sampaio helped him buy the TV online, sending the link for payment through the commonly used messaging app WhatsApp.

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