FILE PHOTO: A logo for the company Afterpay is seen in a store window in Sydney, Australia, July 9, 2020. REUTERS/Stephen Coates
SYDNEY (Reuters) - A tweet by Kim Kardashian promoting Afterpay as a way to buy her beauty products may have proved pivotal for the Australian buy now, pay later pioneer, whose founders have since joined the reality TV superstar as billionaires.
Kardashian's recommendation in 2018 helped Afterpay, which has agreed a record $29 billion buyout by Square, the payments firm of Twitter founder Jack Dorsey, crack the U.S. market.
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