Twitter to let retailers add products to their profiles in shopping push

Twitter has been teasing its interest in shopping for months, aiming to catch up with other social-media platforms that offer e-commerce options. — AP

Twitter Inc will let a handful of retailers, including GameStop Corp and bag company Arden Cove, promote products on their company profiles as part of a renewed push into shopping.

A dozen US retailers will be able to market up to five products at the top of their Twitter profiles. Users can swipe between products and click to visit the retailer’s website to make a purchase. Twitter isn’t processing the sales and won’t take a cut of any revenue generated by the new feature.