Euro 2020 deliver record June ad revenue for ITV


FILE PHOTO: A company sign is displayed outside an ITV studio in London, Britain July 27, 2016. REUTERS/Neil Hall/File Photo

LONDON (Reuters) - Britain's ITV said advertising had rebounded strongly, with June delivering the largest ad revenue for the month in the broadcaster's history as it benefited from the easing of COVID-19 restrictions and the Euros.

The company, which broadcast England's semi-final victory over Denmark in Euro 2020 to a peak of 27.6 million people this month, said external revenue for the first half rose 27% to 1.55 billion pounds ($2.15 billion), beating analyst expectations.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Apple’s iPad ‘Crush’ ad causes uproar amid AI anxiety
Sheriff requests nude photos from female inmate in exchange for favourable treatment, US feds say
Google’s Sundar Pichai lays out his AI roadmap
Apple’s new iPad ad leaves its creative audience feeling … flat
Neuralink says implant had issues after first human surgery
Phone bans are gaining ground in schools worldwide
Disney, Warner Bros to offer streaming bundle of Disney+, Hulu and Max
Ascension warns of suspected cyberattack; clinical operations disrupted
Mexico's Megacable, Nokia announce successful data transmission test in connectivity plan
Airbnb forecasts weaker Q2 revenue despite robust demand for international travel

Others Also Read