Twitter says it will shut down disappearing 'Fleets' feature

FILE PHOTO: People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture taken September 27, 2013. REUTERS/Kacper Pempel/Illustration/File Photo

(Reuters) - Twitter Inc said on Wednesday it will shut down its ephemeral posts feature called Fleets on Aug. 3 after the product failed to gain traction with users.

The shutdown comes just eight months after the social media platform rolled out Fleets to all its users globally, and just one month after it began testing advertising within the feature.