AI beefs up veggie burgers as market booms

A vegetarian soy burger with spinach, tomatoes and a side salad. AI has notably enabled Firmenich to develop an aroma that replicates the specific flavour of barbecued meat, with the algorithms helping to pin down similar flavours in the plant world. — AFP Relaxnews

SATIGNY, Switzerland: Have a beef with beef? A burgeoning veggie burger industry is using artificial intelligence to propose alternatives.

Swiss group Firmenich, one of the world’s leading flavour manufacturers, says recreating the sensation of beef relies not only on flavour, texture and colour, but also on how it responds to cooking and the way it feels in the mouth.